Brand Design.
Barber Lounge
Barber Lounge is a contemporary barbershop designed for clients who value precision, style, and experience. Blending classic barber culture with a modern, upscale atmosphere, Barber Lounge delivers more than a haircut—it offers a refined grooming experience in a confident, urban setting.
My Role.
Brand Identity & Visual Design.
Led the creation of Barber Lounge’s brand identity, defining the visual language, tone, and overall aesthetic. Developed a cohesive system that reflects a modern, upscale barbershop while maintaining approachability and confidence across all brand touchpoints.
Design Approach
The design direction focused on contrast, restraint, and precision. A strict black-and-white palette was used to create a bold, timeless foundation, allowing form, layout, and imagery to carry the brand. Clean compositions, strong alignment, and intentional negative space reinforce a sense of professionalism and craftsmanship, mirroring the quality and precision of Barber Lounge’s services.
